Mosaic Consulting is a successful, established commercial architectural landscape firm that has mastered the art of streamlining and running operations more effectively for its clients. With the desire to have a fresh Corporate Identity, Mosaic Consulting asked Slingshot Digital Design to collaborate in extending their brand presence.

The Challenge:
The Rancho Santa Margarita based firm was in a growing market which had plenty of traditional companies but few that set themselves apart in a visual manner. Mosaic faced the disadvantages of the lack of identifiable image together with those of a limited marketing budget available to develop a new service brand in short time frame.

The Solution :
Mosaic Consulting contracted Slingshot Digital in order to create a new brand identity which would assist the customer in becoming popular very quickly and efficiently, and which would play a core role in informing and attracting a steady customer base for its new business.



The stages during which the new brand personality and values were defined were followed by others addressing the need to design the key elements of the corporate identity. The leaf, a common feature shared by elements in architectual landscaping, was chosen as the underlying graphical element due to its immediate associations with the ideas of nature, freshness and purity. However, this simple symbol on its own would have made it difficult to create a logo to remember. The solution that was adopted involved using the leaf as part of text to create a visual environment which plays upon a logotype designed using modern letters and friendly shapes that are also very easy to read.

Corporate Identity Design Elements:
• Stationery Design
• Business Card Design
• Letterhead Design
• Envelop Design

Design Category : Logo Design
Industry Category : Industrial / Commercial
Search Terms: logo design, Rancho Santa Margarita, Orange County logo design