Project Overview

Located in Dana Point California, Premiere is the leading apparel company in the Standup Paddle industry. Premiere has a large selection of SUP t-shirts, boardshorts, technical jackets and paddle jerseys for both men and women.

We designed this site to visually reflect their passion for the sport, but maintain ease of use for visitors. The online shopping experience is simple, yet very robust and packed with features that help increase sales.

www.premierepaddlesurf.com


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